![]() But they get concerned when it seems like nothing is happening after a click – is the link broken, the site down, or something else going wrong? That’s normal, and customers and site users know and expect it. Your website probably takes at least a few milliseconds to load. What load pages mean for conversion rates And you can even make your loading page time longer than it needs to be to enhance the user experience (yes, you read that right!). You can optimize your current loading screen with content that’s fun, relevant, and/or educational to keep visitors from getting impatient. “More”, in this case, can take a couple of different forms. That’s fine, but in a world where space on mobile screens is very limited and you have a lot to communicate, you could (and should) aim for more. Seeing one of these reassures your site users that the content they’re looking for is actually loading, not frozen or broken, and that makes their wait more tolerable. The classic example is a little loading spinner graphic. Loading pages have been part of websites from the very beginning because they serve an important purpose – telling your website visitor that your site is, in fact, loading. Your loading page offers a unique opportunity to offer your visitors a little entertainment and even some meaningful teaching moments. But it’s also probably at least a little bit boring.Īnd while there’s nothing terrible about a boring loading screen – boring still works – it does mean you’re wasting valuable space, particularly in your mobile experience. Your website loading page is pretty useful – it tells your site users that yes, your site is really loading normally. Loading screen designs that show progress, like skeleton screens or loading bars, make the load time seem faster to users, which can decrease drop-offs.You can also use loading messages to educate your viewers on new app or product features because you have a captive audience.Your loading page design offers an opportunity to reinforce your value proposition, strengthen brand awareness, and have a little fun as well.By the end of this article, you should have the knowledge and resources to “check the box” in these areas…
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |